Review Grocery Revolution: The New Focus on the Consumer
A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a “reader friendly” overview of what academic researchers have discovered about consumer grocery shopping behavior.
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Quotes Description:
“A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a “reader friendly” overview of what academic researchers have discovered about consumer grocery shopping behavior.“
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