RCCL Enhances Reservations System for All Brands
Royal Caribbean Cruises Ltd. has enhanced its global reservation system so that it offers a “faster, easier and more flexible cruise fare search” for its brands — Royal Caribbean International, Celebrity Cruises, Azamara Club Cruises, Pullmantur and CDF Croisières de France. The company says the new system will provide more targeted and cruise options and automatically apply promotions for which they qualify based on travelers’ age, loyalty program status, residency, current promotions, and additional qualifiers.
“Our newly enhanced global reservation system is going to significantly elevate the cruise planning experience for our valued travel agent partners,” said Vicki Freed, senior vice president of sales, trade support and services for Royal Caribbean International. “Travel agents will be able to quickly serve up the best available fares to help them better sell Royal Caribbean to their clients and grow their business.”
Royal Caribbean has already started training travel agents on the enhanced system. Agents can find more information here. The system streamlines the cruise fare search process into four steps. First, travel agents select the applicable qualifiers for their clients. The reservation system then returns the best available rate, which includes only applicable offers for their clients. “We have leveraged the latest technology and delivered that power to our partners,” said Bill Martin, vice president and chief information officer for RCCL. “This has been a sizable undertaking, but we are confident that this will help our partners realize greater efficiencies and returns with this system.”
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